Have you or your customers been window shopping lately?
What do you notice or not notice?
Has your window display been the same for a few months (or even years)?
Attracting customers into your store is an ongoing process for most small businesses. It is essential at all times of the year to have an appealing storefront. Storefronts allow for creativity to expand your business and your brand. They are a reflection of not only of your business, but also its personality.
So what does your storefront say about your business: Cluttered? Same old, Same old? Inviting? Eye-catching?
Quick updates related to the seasons, holidays, and special events can have a big impact on both new and returning customers. Is there something that your business or town is famous for? Try adding a touch of flare with a display featuring your specialty desserts or some historic photos.
For Trail Town businesses, put your own spin on the bicycle. Old parts or tires can be built into pieces of art, pulling cyclists from the trail into your shop for that unique GAP Trail experience.
Other ways to add a fresh touch to your business could be a new coat of paint to the storefront entry or even improving signage. The Trail Town Program’s Sign Matching Grant Program is coming to an end soon - what a better way to pair new window displays with a new sign!
Share your tips for dressing windows and storefronts in our comment section below.
For more ideas on sprucing up your storefront check out the following websites:
http://www.crbizjournal.com/real_estate_construction/article_b9fcceba-38e5-11e1-aa80-001871e3ce6c.html
http://www.ehow.com/how_5076654_decorate-storefront-windows.html
http://www.squidoo.com/storewindows